Amazon may offer deals every day, but its sale events promise some of the biggest savings – and the Amazon Spring Deal Days sale is next on the agenda. Though it's not as famous as Amazon’s Prime Day, the Amazon Spring Deal Days are an annual March event that discounts thousands of items across the website. 

The exact dates have recently been announced, and the sale will be taking place from Tuesday, March 25 until Monday, March 31. While discounts will span all departments on the website, beauty and skincare lovers are in luck, and price cuts are anticipated across its vast range of products. As a beauty writer, I've spotted some of Amazon's biggest price drops on everything from makeup to hair care during its seasonal sale events. 

I know the sheer amount of deals on offer combined with the urgency of the sales period can be hard to navigate, so if it’s beauty or skincare you’re after, we’ll be updating this page with our top picks from the Amazon Spring Deal Days to help narrow down the deals.

As is always the case with Amazon, though, prices will change and some of the most popular products are likely to sell out. So once the deals go live, you'll want to be speedy to snap up the absolute best discounts. 

If you don’t want to wait for the Amazon Spring Deal Days, there are plenty of beauty and skincare deals you can shop for now. 

Brands like Elemis, Olay and Medik8 are often discounted on Amazon, sometimes with prices rivalling Boots and Lookfantastic.

As a shopping writer, I’ve noticed that when Boots drops prices on skincare, Amazon is often quick to react by matching or even lowering its prices on the same products. In some cases, the online shopping giant offers cheaper prices to its shoppers than high street competitors.

However, deals on the most premium brands sometimes have a limited amount available, and discounts can change within a day.

I've picked out some of the best early deals and discounts that are available on Amazon right now.

The Amazon Spring Deal Days is a discount event in which Amazon launches deals on specific days in March. The event has been an annual occurrence for the last three years, with the first event launching in 2022.

It’s the retailer’s first sale of the year, and anyone can shop during the sales period, so unlike Amazon Prime Day, a Prime membership is not a requirement. However, this means there’s even more demand and competition for the best deals, so you’ll want to be quick if you spot an item on your wishlist with a good discount. 

If you want to try out an Amazon Prime membership and get free one-day delivery on many items, you can sign up for a 30-day free trial to test it out.

Some of the biggest categories to watch during Amazon Spring Deal Days are home and garden, beauty, tech, and pets.

The official dates for the Amazon Spring Deal Days are Tuesday, March 25 until Monday, March 31, with every spring sale since the first one in 2022 having taken place in late March.

Until this week, Amazon had kept the 2025 sale dates under wraps, but now we know that the sale will begin next very soon, there's less than a week left to prepare your shopping wish list. 

The Amazon Spring Deal Days has varied in length over the years. In 2022 and 2024, the sale ran for five days. However, in 2023, the sale lasted for just two days. This year's seven-day sale will be the longest spring-time sale yet.

Although it sounds like a long time to get your hands on the deals, not all of them will run for the entire duration of the sale. Lightning deals will have a countdown, meaning you’ll have to buy the item within a limited timeframe.

Others will only have a certain amount of stock at the offer price. So there’s lots to look out for, but ultimately if you find something you want at a bargain price, the only way to avoid missing it out is to buy the deal as soon as you spot it.

Most departments are usually included in the sale, and in previous years, there have been discounts on Amazon’s most popular brands, like Kindle and Echo. Spring cleaning appliances, like Shark vacuum cleaners and lawnmowers, usually benefit from seasonal price drops, too, to get your garden tidied up for the warmer months. So far, it's been confirmed that the thousands of deals will include Shark, Adidas, Ninja, Philips, and more.

Electricals are a big category – whether you’re looking for a new air fryer from Ninja or a new hair tool from Remington. It’s not just expensive items that benefit from deals. If you're working with a smaller budget, you should be able to get skincare and beauty products at much more affordable prices.

Like with all Amazon sales, the same deals don’t remain on offer throughout the whole time, which means something you see discounted on the first day may be back at full price by the last day. New deals are also added throughout the sale, so it’s worth keeping an eye on this page as we update it.

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