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Meghan Markle has set her sights on brands associated with Princess Kate in her latest move as an influencer. In March, the Duchess of Sussex was slammed for monetising the monarchy after cashing in on her title – despite stepping down as a working royal back in 2020.

The 43-year-old set up an online shop attached to her Instagram account, that sees her give her royal approval of fashion, beauty and now Easter products. Her latest "Easter Edit", which she uploaded to her ShopMy page on Monday, notably features brands and timeless classic staples that have been seen on Prince George, Princess Charlotte and Prince Louis. The wife of Prince Harry "hand-picked" 25 items including a variety of kids' clothes, toys and spring-themed essentials. It comes as no surprise that Meghan included Prince George's popular pyjamas, which were a huge hit with shoppers nearly a decade ago. In 2016, George, who was two-years-old, iconically rocked a pair Petite Plume pale blue pjs when he met former US President, Barack Obama.

Obama and his wife Michelle met the tot before he headed to bed at Kensington Palace during a three-day State Visit to the UK.

Another example is a gorgeous dress by UK brand Trotters, which has been a go to label for Princess Charlotte. Reports suggest she has been spotted in designs by the label on 15 separate occasions.

Princess Charlotte, now nine-years-old, wore a similar dress to the option Meghan listed on her fourth birthday – which was also another huge hit with fans at the time.

Meanwhile, she also listed a baby dress by Boden – which is a high-street brand often associated with the Royal Family.

Not only has Prince George and his sister, Princess Charlotte stepped out in designs by the British brand but so has their younger brother Prince Louis. He has been snapped wearing a cub coat by the label.

Meanwhile, senior royals including Queen Camilla and Princess Kate have also been spotted in their collection several times. Kate, 43, is a fan of their blouses and dresses.

The Duke and Duchess of Sussex have kept their children largely out of the spotlight since they were born.

However, in recent months since the launch of Meghan’s Instagram account, which she launched just before her brand new Netflix series was announced and latest business venture, As Ever, more images have circulated – despite their faces being covered.

Prince Harry’s wife gets paid a commission when each follower purchases items from her ShopMy link which is an affiliate site.

Social media influencers commonly use this type of business tool and it is known that they can earn a small fortune.

Although Meghan told People Magazine she's "not an influencer" but views herself as a "female founder" and "entrepreneur" instead.


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